Lindsey Jessup is a consumer engagement, sales, and marketing leader who has spent nearly two decades across both the trade and consumer-facing sides of the wine business. She builds the teams and programs that turn first-time buyers into lifelong customers, and she runs them with an operator’s eye on efficiency, sustainable growth, and the financial health of every function she owns.
As Vice President of Member and Consumer Engagement at Domaine Serene, Lindsey oversees consumer sales and marketing, including wine club, membership and loyalty programs, concierge, digital marketing, events, and direct sales. She also connects the membership to their estates in Burgundy, France, extending the experience beyond Oregon. She pairs discipline with curiosity. Every dollar has a job to do, and her role is deciding where it goes to return the most in sales, retention, and growth. She also brings an innovative lens to the operation, finding growth in the parts of the business that have room to become something more.
Lindsey’s career has carried her across every side of the wine business. She began in 2007 at E. & J. Gallo Winery, where she supported wholesale through trade hospitality and national event marketing and built a foundation in wine education, then founded LJ Marketing Concepts, her own experiential marketing firm for wine and spirits brands. At Foley Family Wines, she rose to Vice President of Membership and Loyalty, where she evolved the traditional wine club into a true membership. She connected wine club and direct sales into a single engine for growth and loyalty rather than a series of one-time purchases, designing member experiences, benefits, and amenities across the company’s commonly owned family of wineries, resorts, and clubs.
A frequent voice on panels and at industry seminars, Lindsey speaks on consumer engagement, loyalty, retention, and innovation in the wine business. She is also a dedicated supporter of organizations that mentor and advance the next generation of leaders in the wine and spirits industry.