Pam Novak leads Portfolio Innovations, where she provides strategic leadership in brand development and growth initiatives. With over 25 years of expertise in the wine industry, Pam has a proven track record in driving portfolio diversification and crafting innovative brand strategies. As Vice President of Marketing at C. Mondavi & Family / Charles Krug Estate Winery, Pam spearheaded a 250% expansion of the company’s portfolio, launching dynamic brands from California and Europe.
A seasoned executive, Pam has held leadership roles at Clos du Val, Rodney Strong Wine Estates, and Jackson Family Wines, where she specialized in brand innovation, strategic partnerships, and market growth. Through Portfolio Innovations, she continues to collaborate with industry leaders and clients such as Global Package, LLC, Affinity Creative Group, Corbin Cash Distillery, Vintner’s Institute, and VeroVino Craft Wines to elevate brand presence and drive business growth.
Pam holds a BA in Design from San Jose State University, a Sommelier certification, and a Program on Negotiation certificate from Harvard Law School. Active in the Napa Valley community, Pam is passionate about supporting local causes and enjoys hiking, entertaining, and gardening in her spare time.