Jessica Beckhart serves as the Senior Brand Manager for South American Brands at Viña Concha y Toro USA, with a primary role in driving growth for the Casillero del Diablo and Diablo brands. Her tenure at the company, which began in early 2022, has been marked by her leadership in successfully revitalizing Casillero del Diablo in the United States. This iconic brand, a cornerstone of the company’s portfolio, had been grappling with significant double-digit declines in the US market. Under Jessica’s guidance, Casillero del Diablo has achieved remarkable growth in sales and volume, today defying the industry-wide double-digit declines in its competitive categories.
In addition to her Casillero del Diablo accomplishments, Jessica has played a key role in launching Diablo, a new brand for the US market that quickly became a top-seller for Concha y Toro globally. This brand targets aspirational millennials, leveraging insights to redefine experiential wine marketing.
Before joining Viña Concha y Toro USA, Jessica held various marketing leadership roles at Kraft Heinz, where she oversaw marketing, innovation, and renovation efforts for consumer food brands. Her educational background includes an MBA and Master of International Studies from The Wharton School & Lauder Institute, University of Pennsylvania, and a Bachelor of Arts in Economics from Wellesley College.
Jessica is a native speaker of both English and Spanish and fluent in French. She has lived in cities across Mexico, Venezuela and the United States, and currently resides in New York City with her husband.