Christina Rivera-Glenn is Vice President, Direct Channels and Portfolio at O’Neill Vintners & Distillers, where she guides hospitality, membership, e-commerce, portfolio strategy, and product development. A passionate leader in experience strategy, she brings together storytelling, hospitality, and consumer insight to create meaningful connections that drive both growth and loyalty. Her background bridges luxury DTC and marketing with a focus on experience design, branding, innovation, regulatory compliance, and operational excellence.
