Danny Brager has a wealth of experience in the U.S. Beverage Alcohol industry, analyzing trends over many years. In his current consulting role, Danny provides data-driven analysis to Beverage Alcohol companies seeking to translate information into authoritative, fact-based insights in support of their corporate and brand goals. Each year, he presents at a number of notable industry and company events and is a frequent thought leader contributor to the media/press. His informed opinions are highly respected by beverage alcohol producers, importers, distributors, retailers and financiers.

Danny works with 3 Tier Beverages – a company that provides outsourced analytics, and facilitates the provision of data (scan, depletion and consumer data), is on the Board of Directors of the Wine Market Council, and is Managing Director of Category & Consumer Insights at Azur Associates. Azur was founded to bring comprehensive advisory & consulting services – including strategic advisory, mergers & acquisitions, and route to market solutions – to wine and spirits companies.

Prior to that, Danny headed Nielsen’s (now NIQ) Beverage Alcohol Practice Area in the U.S, leading teams that supported relationships with Nielsen’s clients as well as key industry groups and the media.

Danny was born in Calgary, Alberta and moved to Toronto where he graduated from the Schulich School of Business at York University. He relocated to Mission Viejo, California in 1993 where he now resides.