2023 Agenda

The 2024 agenda will be released soon. Please check back for updates, or reach out to show staff for more information.

12:00 pm - 1:00 pmRegistration Check-in
1:00 pm - 1:30 pmWine and Health Benefits/Nutritional Labeling
There are a lot of misconceptions surrounding wine and health: from low- to no-, “natural,” vegan, and organic, the ever-growing list of terms and styles has caused confusion among consumers. How do we talk about wine in a way that is both legal, moral, and accurate? Will new nutritional labelling requirements show consumers that there aren’t as many calories or sugar as possible in wine, and make a difference in driving sales? Will regulating terms like “natural” do the same? 
Tracy Genesen, Vice President and General Counsel, Wine Institute  
Steve MacRostie, Founder, MacRostie Winery, Healdsburg
1:30 pm - 2:30 pmInsights from CFOs: Trends, Solutions and Strategies
The Wine Business Institute at Sonoma State University conducts an annual survey of wine industry executives to capture the current landscape and its opportunities and challenges. This session will present the survey results and feature a discussion with two industry executives who will share how they are navigating business challenges, including investments into technology and data, alternative revenue streams, paying down debt in response to high interest rates, thriving in the current banking environment, pushing price and making smart acquisitions. 
Nigeria Cole, Administrative Operations Specialist, Wine Business Institute, Sonoma State University  Ray Johnson, Executive Director, Wine Business Institute, Sonoma State University  Alexandra O’Gorman, Vice President, Guest Experience, Foley Family Wines  Maggie Tillman, Owner, Sales and Marketing, Alta Colina
2:30 pm - 3:00 pmNetworking Break
3:00 pm - 3:45 pmInnovation and Sustainability to Fuel Business Growth
Join Leadership Dinner Honoree David Duncan for an inside look at the many ways in which Silver Oak Cellars has innovated in business, employee relations and sustainability to ensure its continued success. Duncan will review how the family owned brand expanded to two locations in Napa and Sonoma, incorporated the Twomey and Timeless brands, bought a cooperage to control quality from dirt to barrel, created a company well-known across counties as a positive place to work and became LEED-Platinum and sustainably certified as part of its long-term strategy. 
David Duncan, Proprietor, Chairman and CEO, Silver Oak Cellars, Twomey Cellars
3:45 pm - 4:45 pmInsuring the Uninsurable? Protecting Your Business from Risk
The increase wineries have seen in insurance rates is a big issue, but across the board, it’s hard to even obtain basic coverage: D&O, fringe, health, facilities, business interruption etc. Premiums are so high they are punitive. Some wineries have even moved to self-insurance, finding grants or co-funding. This session will look at creative solutions. 
Elizabeth Bishop, Executive Vice President, Heffernan Insurance Brokers  Tony LeBlanc, President, Silver Oak and Twomey Cellars  Scott Moyer, Senior Vice President, USI Insurance  Christopher Thompson, Chair, NCFF
4:45 pm - 6:00 pmNetworking Wine Reception
6:00 pm - 8:00 pmWine Industry Leadership Dinner
The Wine Industry Leadership Dinner is Invitation Only, as seating is limited. If you are interested in being added to a waitlist to attend the dinner, or have any questions, please email WBM@executivevents.com.